watches from mido

The Mido watch brand was founded in 1918 by Swiss watchmaker Georges Schaeren

and at that time still bore the name G.Schaeren&Cie. In 1924, his brother Henri joined the company,

He was previously commercial director at Omega. In 1940, Mido specialized in 

The company focused on the production of waterproof watches, followed four years later by the introduction of automatic watches.

 Mido became famous in 1944 with the production of the Multifort,

 It combined four characteristics: an automatic movement, it was waterproof and was considered a 

as both anti-magnetic and shockproof. Even the smallest automatic watch, 

ever manufactured was made by MIDO and was launched in 1967.

 In 1972 Mido was taken over by ASUAG, later by SMH. Mido has been part of the Swatch Group since 1985,

 Immerse yourself in the world of swiss automatic watches.